The main factors influencing the formation of supply and demand for pharmacy

Pharmacy market in Russia

Pharmacy supermarket

Retail pharmacy agencies should strive to have sufficient stocks and mandatory assortment of drugs and medical products action appointment to meet the needs of the population served. "

The timeliness and completeness of the provision of drug depends not only on the volume of production of medicines, but also correct organizational supplies of these funds pharmacy agencies. Medicines and medical supplies are the product of individual consultation, that is good, satisfying personal needs of the buyer.

The consumer is, so to speak, lord.


Among other features and characteristics of pharmacy may be noted that:
1) on the timing of the use of pharmacy products may be expendable (such as objects sanitation, hygiene, medical devices) and short-term use (drugs, medicinal questions, medical cosmetics and perfumes),


2) the nature of demand rather pharmaceutical products are goods of mass demand. But in a group of pharmacy products can be mass-goods demand

- Passive pharmacy products demand.
Products of this group differ greatly either "cost or low quality governmental characteristics, or little is known about the product because of lack of information scions and the lack of advertising.
- Made a special demand (exclusive of demand) with unique properties, while gaining which requires additional effort and cost to the bookplate-lei,
- Made selective demand, which relates to the acquisition of provisional
Assessment of the available range and the subsequent choice of goods by comparison of quality, design, price, manufacturer, country.